Post-launch playbook
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Once a new DTF is live, several key actions can help to encourage adoption. This guide outlines some suggested activities to maximize visibility, utility, and transparency after launch.
Ensure the wider community hears about the new Yield DTF and understands its value proposition.
Publish a launch thread on popular social media channels (e.g., X/Twitter, Discord, and Telegram)
Create a simple explainer graphic (e.g., basket composition & headline yield) for social sharing
Reach out to newsletters or podcasts for a “new-product” segment or guest appearance
Announce any liquidity-mining, minting rewards, or other incentives with clear timelines
Listing the DTF where users already trade and borrow maximizes utility and stickiness.
Seed a primary liquidity pool on a leading AMM (e.g., Curve, Uniswap, Aerodrome)
Submit listing proposals to at least one onchain money market (e.g., Morpho, Aave, Compound)
Co-incentivize early liquidity with integration platforms and partners
Monitor pool depth and spreads; consider strategies to remedy liquidity issues
Reliable, transparent data builds trust and helps investors track performance.
Apply for listings on CoinGecko and CoinMarketCap—prepare ticker, logo, & a short description
If applicable, publish data to Dune Analytics, The Graph, and/or DefiLlama
Set up automated alerts (e.g., on Discord or X/Twitter) for governance proposals or status changes
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