# Post-launch playbook

Once a new DTF is live, several key actions can help to encourage adoption. This guide outlines some suggested activities to maximize visibility, utility, and transparency after launch.

## Marketing & awareness

Ensure the wider community hears about the new Yield DTF and understands its value proposition.

* Publish a launch thread on popular social media channels (e.g., X/Twitter, Discord, and Telegram)
* Create a simple explainer graphic (e.g., basket composition & headline yield) for social sharing
* Reach out to newsletters or podcasts for a “new-product” segment or guest appearance
* Announce any liquidity-mining, minting rewards, or other incentives with clear timelines

## Onchain integrations

Listing the DTF where users already trade and borrow maximizes utility and stickiness.

* Seed a primary liquidity pool on a leading AMM (e.g., Curve, Uniswap, Aerodrome)
* Submit listing proposals to at least one onchain money market (e.g., Morpho, AAVE, Compound)
* Co-incentivize early liquidity with integration platforms and partners
* Monitor pool depth and spreads; consider strategies to remedy liquidity issues

## Data & analytics

Reliable, transparent data builds trust and helps investors track performance.

* Apply for listings on CoinGecko and CoinMarketCap—prepare ticker, logo, & a short description
* If applicable, publish data to Dune Analytics, The Graph, and/or DefiLlama
* Set up automated alerts (e.g., on Discord or Twitter/X) for governance proposals or status changes