Post-launch playbook

Once a new DTF is live, several key actions can help to encourage adoption. This guide outlines some suggested activities to maximize visibility, utility, and transparency after launch.

Marketing & awareness

Ensure the wider community hears about the new Yield DTF and understands its value proposition.

• Publish a launch thread on popular social media channels (e.g., X/Twitter, Discord, and Telegram)

• Create a simple explainer graphic (e.g., basket composition & headline yield) for social sharing

• Reach out to newsletters or podcasts for a “new-product” segment or guest appearance

• Announce any liquidity-mining, minting rewards, or other incentives with clear timelines

Onchain integrations

Listing the DTF where users already trade and borrow maximizes utility and stickiness.

• Seed a primary liquidity pool on a leading AMM (e.g., Curve, Uniswap, Aerodrome)

• Submit listing proposals to at least one onchain money market (e.g., Morpho, AAVE, Compound)

• Co-incentivize early liquidity with integration platforms and partners

• Monitor pool depth and spreads; consider strategies to remedy liquidity issues

Data & analytics

Reliable, transparent data builds trust and helps investors track performance.

• Apply for listings on CoinGecko and CoinMarketCap—prepare ticker, logo, & a short description

• If applicable, publish data to Dune Analytics, The Graph, and/or DefiLlama

• Set up automated alerts (e.g., on Discord or Twitter/X) for governance proposals or status changes